Australian 3D Visualisation

How does the Australian architectural visualisation industry compare to the rest of the world? Pretty good actually! The majority of Australian 3d visualisation companies are producing quite a high standard of imagery for a reasonable price.


With the constant evolution of 3d rendering technology, it is quite a difficult task to keep on top of the competition. And with the increasing awareness of 3d visualisation as a career path, there are many visualisation studios cropping up all over the country as well as the world. To maintain competitive in terms of quality of work and pricing is vitally important in creating a successful business. It is therefore necessary to keep a close eye on what is happening in the rest of the world. While Australia is definitely producing some great work…the Europeans are still leading the pack.


There are some great architectural visualisation studios within Australia but there are also some shockers! 3d rendering is a very very difficult skill to master and takes years of experience to produce high quality imagery. The software alone takes years to learn! Australia has the advantage of having a strong and stable economy which allows us the opportunity to purchase the latest and greatest technology, which is very handy when 1 license for 3ds max can cost around $5K!


At Jironomo we are constantly assessing our competitors and looking to the premiere European 3d visualisation studios for inspiration. Some of the work that is being produced around the world has to be seen to be believed. In some elite cases it is virtually impossible to tell real architectural photography from 3d. With the advent of new technology such as the GPU (graphics processing unit), which is set to revolutionise the architectural visualisation industry over the next 3-4 years, 3d renderings will become increasingly realistic to the point of being indistinguishable from real photos and film.


Another trend in architectural visualisation and 3d animation is the rise of real time rendering solutions. Basically, you can make changes to your 3d scene and have the results rendered in your viewport in real time. This will lead to a much faster workflow and eventually higher quality visualisation. So get ready to see some pretty amazing work being produced in the coming years! This technology will significantly lift the standard of all architectural visualisation whilst keeping working time down…which should result in a win for clients – higher quality imagery at a low price in a faster time frame!

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2 Responses to “Australian 3D Visualisation”

  1. awesome!!
    thanks for sharing…

  2. Kristen Wroe says:

    I wish more people would write blogs like this that are actually fun to read. With all the fluff floating around on the internet, it is rare to read a blog like this instead.

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