Quality vs Price?

3D Architectural Visualisation is a highly specialised art. And with an ever increasing industry of 3d rendering wannabees emerging, its crucial to make sure your getting quality images..

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Here at Jironomo we like to know our competitors. Recently we researched all of the architectural visualisation businesses we could find within Australia. We limited our search to those that were reasonably easy to find using either online directories or a simple google search, which admittedly would have left out a few businesses but these days if you aren’t searchable on google your just not trying very hard! Anyway the purpose of our research was simply to check out the quality of the images being created in Australia by our competitors.

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The results were quite varying, we found that there were only a handful of companies in Australia that were producing really high quality work comparable to our own. The overwhelming majority of the architectural visualisation businesses were producing fairly ordinary looking images! Which makes me think of how these companies are pricing their services. Surely they cannot get away with charging similar prices to the companies that are producing the genuinely high quality 3d visualisation?

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Which leads me to my next question: Is it better to get a high quality image and pay a bit more? Or to get an average image and pay less? Well, I think the answer lies in the results you want to achieve with your 3d imagery and your project in general. A high quality image simply looks better and appeals to more people. It instills confidence in not only the project but in the brand. For a slightly higher price a stunning image created by a reputable studio with experienced and talented artists will greatly outperform the results possible from an inferior studio. At the end of the day, the extra money spent on a high quality image will come back to you tenfold in increased profits due to the quality of the visualisation and its ability to appeal to potential buyers.

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So my tip is to shop around a bit before committing to a 3d architectural visualisation firm and make sure you compare quality vs price. You can expect to pay a bit more for a much higher quality image. But make sure it is within reason. There are a few visualisation companies out there that sure, they create great work…but their prices are astronomical! It is possible to get a really high quality image without paying a fortune… just look at Jironomo for example!


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One Response to “Quality vs Price?”

  1. I found your blog on google and read a few of your other posts. I just added you to my Google News Reader. Keep up the good work Look forward to reading more from you in the future.



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